Another book likely to be on the
syllabus for the class I am due to teach next year. This one focuses
on scholarly manuscripts. I can see the value of having such a book
on the syllabus, though I think it would be more valuable for grad
students than undergrads. But then again, some undergrads will go on
to graduate degrees, so why not? The book itself is a great tutorial
for folks unfamiliar with the publishing process who are looking to
get their text published by a scholarly press—most especially folks
coming out of graduate degree programs, with perhaps a dissertation
to adapt for publication to help them along in the career development
and attempt to get tenure. I took notes as I read, so this is
essentially a summary of my notes.
The real reason anyone should write
should be for the reader, even if you might have other objectives.
It's really the reader for any given piece of material you're looking
to publish you should have in mind.
The author differentiates between the
prospectus (the formal proposal document) and the proposal (the
package in which that prospectus appears (along with all the other
materials that make up a proposal). It's a useful distinction, though
I don't think I'll likely be so exacting in my notes here. The
prospectus includes the title; a project overview; description of the
audience, competing titles, how your book fits among them; a table of
contents with summaries of each chapter; author qualifications;
status of manuscript, word count, and number of illustrations.
Chapter 1, on knowing the process: The
first step in getting ready to submit a proposal is to identify your
target presses. Research and evaluate them to prioritize them. Gather
the submission guidelines and summarize how your book fits the
press's publishing program. Meanwhile, become knowable—get your
name and work out there.
Chapter 2: In writing, show that your
book will make a contribution to scholarly discussion and attract a
sizable audience.
Chapter 3, on finding how you fit among
other words: Your discussion of comparative titles should note what
recent books are like yours and how yours is different (not
better—just different).
Chapter 4, on audience and market: The
are four audiences for a scholarly book: other scholars, students,
practitioners, and general readers. That last audience is sort of a
myth. What is a general reader? Instead of thinking of the general
reader, focus on a specific type of reader (e.g., birders, athletes,
etc.).
Chapter 5, on the thesis: If you don't
have a thesis, some ways to get one include (1) imagining one change
you'd like your book to bring about; (2) imagining something you
don't want people to think ever again; (3) asking what lesson you
want to impart; (4) asking what one thing you learned from your
research that you most want people to know. Now try boiling that down
to a one-sentence hook.
Chapter 6, on the descriptive overview
for the book: This overview should involve the following things: (1)
the hook (the one-sentence takeway); (2) the thesis (the main
argument and conclusions); (3) the stake (why it matters); (4) the
work's relationship to other works; (5) the basic evidence; (6) the
general structure—how the story will be told (this is not the
annotated table of contents, which comes later); (7) a description of
the audience. This overview is ideally 1200 to 1500 words.
Chapter 7, on the annotated table of
contents: Try for one to two paragrphs per chapter. Aim for roughly
equal chapter lengths in the final book.
Chapter 8, on titles: Don't get too
clever with titles. Titles are a marketing tool and should give away
the book's subject so that people will be able to find it when
searching for works about that subject.
Chapter 9, on voice: Use your own.
Avoid jargon, overly extensive quoting and referencing, passive
sentence structure,and hedging.
Chapter 10, on the bio: Aim for two
paragraphs, one with public-facing stuff, like your publications and
title, which will go out with marketing copy, and one with
press-facing stuff, like media contacts and social media accounts and
other things you have that might be of aid in getting word about the
book out to the public. Also include a CV.
Chapter 11, on other stuff: You'll need
to include an estimated word count, illustrations count (and
eventually illustrations themselves and permissions), suggested
reviewers (scholarly presses will often use these contacts for the
blind review process that all books go through), time line for
completion of the book, and sample chapters.
Chapter 12 is on tips for getting ahold
of an editor. Chapter 13 is one the review process and contracts. And
chapter 14 is on production and marketing. In other words, these
latter chapters are really about the publication process, once the
proposal has actually been accepted. The author suggests working on
the marketing questionnaire you'll eventually receive early, before
being asked, and provides a list of the things that are usually in
those questionnaires. She also notes that well-placed promotional
opportunities to the target audience do more for a book than big
generic marketing. If you write a book on birding, go to where the
birders are, like a birding newsletter, in other words, not to one of
the biggest circulating popular magazines, where only a small
fraction of the readers are birders and most other people won't care.
The book closes with appendices of checklists and examples of
prospectuses, introductory letters, reviewer reports, and so on.
Like I wrote: an excellent resource for
someone looking to publish with a scholarly press. She covers not
just the basics of getting through the initial stages but in those
latter chapters what will happen throughout the rest of the
publication process. Any given author will learn this stuff as the
process unfolds, but so many want to know more up front, and this
book gives that information.